In this customer story, Kinesso, part of Mediabrands, empowers brands to succeed on Bol. By tackling e-commerce challenges, they implemented tailored strategies to optimize product visibility and improve advertising. Clients saw significant revenue growth and operational efficiency, highlighting Kinesso’s commitment to driving e-commerce success.
Getting more time on strategy development.
Brands struggled to stand out on Bol due to complex e-commerce challenges and inefficient tracking of performance metrics.
Leading to increased visibility.
Kinesso provided tailored e-commerce strategies, optimizing product listings and implementing advanced tools for efficient tracking.
Higher return on investment for clients.
Clients experienced significant revenue growth and improved operational efficiency, positioning them for lasting success on Bol.
Kinesso, part of Mediabrands, serves as the EMEA hub for e-commerce, helping brands achieve digital growth on online marketplaces. They focus on increasing revenue and profitability on Bol.com through services like product listing optimization and advertising strategy development.
Digital Marketing
Rank Tracker & Keyword Research
Kinesso was facing some tough challenges when it came to accessing and managing data for their clients on Bol. As they grew, manually tracking their product rankings became a real headache. They relied heavily on large spreadsheets to keep everything organized, which was time-consuming and inefficient. While there were automated tools available, they often turned out to be confusing and hard to use.
This situation highlighted the need for a better solution that would help Kinesso streamline their processes and keep tabs on product performance more effectively.
“By utilizing the ranking tracker’s Changelog feature, we can showcase the relevance of product listing optimizations to our clients."
Before making any product improvements, Kinesso turned to a rank tracker to see where their clients' products stood. This tool helped them establish a clear starting point for their optimization efforts.
With the Timeline of Events feature, Kinesso could easily show their clients how their optimizations were making a difference. This transparency helped clients understand the value of enhancing their product pages.
Plus, the rank tracker allowed Kinesso to monitor paid positions better. They could quickly check how they were doing on important keywords through sponsored products, which saved them time and made it easier to identify areas for improvement.
Thanks to Bollify’s tools, Kinesso saw fantastic results. The rank tracker gave them real-time insights into how their products were performing, allowing them to quickly adjust their organic and paid strategies. This drastically cut down on the time spent on manual tracking, freeing up the team to concentrate on planning and optimization.
Their clients enjoyed improved visibility and performance on Bol, leading to higher sales and profitability. Being able to clearly demonstrate the impact of their optimizations strengthened Kinesso's relationships with clients, reinforcing their reputation as a trusted partner in e-commerce growth.