360 living

Startup drives 70% revenue growth trough product research using Bollify

360 living, a startup from Almelo focused on the toy industry, optimized their product research using Bollify's database. The result? 70% of their revenue now comes from products discovered through this process.

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Thies Kruize

E-commerce & marketplaces consultant @ Kinesso

77%

Time saved

Challenge

360 living faced challenges with manual and long product research processes, making it hard to quickly identify winning products

70%

Revenue found trough Bollify

Solution

Leveraged Bollify's keyword database to streamline product sourcing, saving time and boosting revenue with winning toy products.

3x

Faster product research

Results

The startup discovered that 70% of its revenue now comes from products sourced more efficiently.

About the customer

360 living is an ambitious start-up based in Almelo, focused on growth and innovation. The company sells products across various categories, with a primary focus on the toys industry.

Industry

Toys & more

Key features

Keyword database

About the client

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The start: from hobby to business

Thies, co-founder of 360 living, shares the journey of their growth and the impact Bollify has had on their brand, 360 Living. What began as a hobby project has evolved into a fully-fledged business with a clear product strategy and ambitious goals. “We were just winging it,” Thies admits about the early years when profitability wasn’t a priority. Now, 360 Living has a more defined direction with Bollify as a supportive tool.

By using the keyword database, we gained better insights when sourcing new products, allowing us to find winning products more easily.

Thies Kruize

Targeted product selection: no more missed opportunities

With the help of Bollify, 360 Living now consciously selects products based on market data. By utilizing tools like the Keyword Database, they can easily identify where demand lies and which products are profitable. “We use broad keywords like ‘kitchen’ and ‘fitness’ to pinpoint new promising products,” Thies explains. With this data, they add products to their lineup that sell at least once a day and yield a positive margin.

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‍“By leveraging the Bollify keyword database, we were able to find winning products 77% faster than before.”

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Phasing out underperforming products

Products that perform poorly are tested through advertising. If they don’t succeed, 360 Living removes them from their lineup. This approach helps them focus on profitable products and build a healthier portfolio.

Bollify’s keyword database: the core of product research

Before using Bollify, selecting products was a time-consuming process. Now, they have instant access to search volume and competition data. “We save so much time and can find the right products faster,” says Thies. By incorporating popular keywords into their product titles, they optimize their rankings on Bol, leading to increased organic sales.

Growth and insights through data

Since implementing Bollify, 360 Living has seen substantial growth. “We have better insights into organic rankings, which helps us make strategic decisions about advertising and product selection,” Thies notes. Bollify allows them to measure the performance of specific products, enabling effective growth.

Greater efficiency, lower costs

One of the biggest advantages of Bollify for Thies and his team is the time and cost efficiency it offers. Previously, it took considerable time to find the right keywords and monitor rankings. Now, they can do this more quickly and accurately. Thies remarks, “The time we save with Bollify can be used to accelerate our business growth. The investment pays off significantly.”

A recommendation for every Bol entrepreneur

Thies would undoubtedly recommend Bollify to other businesses selling on Bol. “It not only saves us time but also brings financial benefits. Bollify helps us make better decisions and grow our brand further.”

Startup drives 70% revenue growth trough product research using Bollify

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77%

Challenge

70%

Solution

3x

Results

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Startup drives 70% revenue growth trough product research using Bollify

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Platform

Guidance

Sources

Social